CultureFly is a consumer procompany that creates pop culture merchandise and subscription boxes. Every product is officially licensed and designed in-house.
My daily tasks as a Designer for pet accessories:
Sketching and modeling prototypes for new product ideas.
Creating moodboards to generate inspiration and maintain a cohesive vision.
Using Illustrator, Photoshop, Solidworks, and Keyshot to prepare detailed concept art and tech packs.
Creating packaging designs for products.
Collaborating with cross-functional teams—including production, licensing, sales, and marketing—to refine product concepts based on factors like manufacturing feasibility and licensor parameters.
Preparing presentations of product concepts to internal teams and buyers.
Reviewing production samples to ensure that products meet licensor standards for both quality and brand consistency.
Working with international manufacturers in China.
Tech Packs
Concept Decks
